Simone Cicero’s Post

🎙 📆 [#podcast Tuesday] In today’s episode, we have Kelly Sarabyn and Scott Brinker from HubSpot, who take us through their latest report on the State of Platforms in 2024. HubSpot has always considered industry education as central to developing its business and brand, and - in combination with some of its partners - released this great report earlier this year. The report profoundly covers how firms now adopt platform strategies to thrive in a digital economy ranging from app ecosystems to services marketplaces. Having spearheaded this, Kelly and Scott shared some insider information with us. During the conversation, they highlight the evolution of platforms, from mere technical infrastructures to complex ecosystems, and then further delve into how understanding the intricacies of platform models is crucial for tech companies and all businesses looking to leverage the interconnected nature of modern markets. This episode has something for everyone, so don’t miss out on hearing from two of the most prominent experts in the field. Tune in. Key Highlights: 👉 Deep Dive into B2B SaaS Platforms by analyzing the top 50 SaaS companies’ adoption of platform business models. 👉 Integration as a critical strategy for enhancing user experience and the platform's value proposition. 👉Industries that have fallen short in their platform game, and where their future is headed. 👉The challenges with outsourcing integration, and why the quality of integration makes or breaks your product’s market fit. 👉The platform industry as a continuously evolving ecosystem, and its implications on business. 👉How companies need to adapt their structure to support platform models. 👉Analysis of the broader implications of platform strategies on society and ethical considerations in platform management. 👉The potential of using ecosystems as a distribution strategy, and why even non-tech companies should consider integrating digital services into their offerings. #StateOfPlatforms2024 #PlatformEcosystem #PlatformBusinessModel #PlatformEconomics #SaaSStrategies #DigitalEcosystems Don’t miss it!! Full episode here: https://blss.io/POD99

This week's dispatch dives into the developing landscape of the #platform organization, how (where?) #AI could fit into the picture, and more. Furthermore: the last 2 days to purchase #earlybirds for our upcoming training on Strategies and Structures for #Portfolio innovation in #Barcelona!