Didier Bonnet’s Post

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Professor of Strategy and Digital Transformation at IMD Business School

New article in the Journal of Strategy and Management: "Lifting the Lid on Disruption Fever". Basically, there is no correlation between the hype around digital disruption and the reality of industry disruption, so "Don't believe the hype!". We have quantified both disruption hype and industry disruption reality. Michael Wade Jialu SHAN #digitalbusinesstransformation #digitaldisruption #digitalstrategy #imdimpact

Dr. David J. Harding

Transformation Advisory & Leadership Development Services, Professor of Practice

3y

Great article Didier Bonnet - I wonder if this might go some way to explaining (for the UK) CTO/CIO/CDO recruitment patterns? If hyped disruption hasn’t materialised in industry - perhaps organisations can continue with continuous (IT-informed/ IT-enabled) incremental change rather that wholesale transformation?

Andrew Soteriou

Managing Partner, Entrepreneur, Investor, Board Advisor & Coach | Consumer Products & Technology | Founder @ CEO/ COO/ CCO at US & European Inc. 500 | Host @ FlowLabs Podcast 🎧

3y

Very insightful paper thank you. I’ve been close to startups and high growth founders in EMEA and N America over the last 10 years and still penning a book on this. The term AI being another one of these abused terms. In a recent experience, a much hyped AI start-up had been relying on grants and investments for >6 years. No case studies of work done and there was a clear gap in commercial leadership to enable coherent strategies and executions. This resulted in a lack of repeat customers/ testimonials, yet it continued to be funded. There were even awards conferred to the founder ‘entrepreneur of the year’ but the revenue model relied on outside funding/ grants because old banks and investment firms with poor reputations wanted to get their hands on the AI action. So many of these examples, where even social media owners have been funded by nefarious media giants either in or linked to VC’s in the Valley, resulting in so much political instability. This might be technically a form of disruption, but not quite the startup type, more then kind that mortars provide.

Marcelo Marsson

Senior Magician 🧙🏼♂️ at Salesforce

3y

Really nice article! Is it right to infer from it, that it's not even possible to identify an inversion of cause and consequence from a disruption hype? (the hype to actually become the originator of the disruption?)

Lyronne Rangan

Advising Member at Intersection Group

3y

Really pertinent research, Didier Bonnet. Interesting mention of Subscription Consumption Models. We have seen it in recent Retail history (Subscription Box Retail). I think one way to go is to look at the business ecosystem from the epicenter of the enterprise and watch those industries closer to the underhyped quadrant for weak signals of actual disruption (e.g. Logistics providers to a Retailer). Much appreciated!

Vivek Menon

P&L leader | Sales | Product | Innovation | Customer Experience | Agile Leader

3y

Interesting research Didier Bonnet Thanks for the share

Frédéric BEAUFILS

EVP - COO of Global Application Business Line Cloud & Custom Applications (C&CA) at Capgemini

3y

Thanks for sharing Didier Bonnet . Always strong pieces of research.

Peter Abraham

Co-founder, Author, Practitioner - Business Agility, Digital Marketing & Digital Transformation, Consultant, Strategist, M&A PE advisor

3y

Thanks for sharing. Nice piece of research. Keep calm and carry on... "Craft the appropriate response. For relatively stable industries, harvest the current business effectively. Continue to focus on improving and optimizing the core business while keeping an eye out for new potential sources of disruption." Common sense really 😉

Robert Farrell

Developing The Next Generation Of Digital Leaders

3y

Very interesting article, thanks for posting it Didier Bonnet . The recommendations (page 4) are insightful tips for execs to consider when formulating strategy and avoiding being caught up in hype

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